2025 Kenya Safaris.  Market overview and the top 2025 Kenya safari itineraries

In 2024, Kenya experienced a notable surge in inbound travelers, recording the highest number of visitors since the COVID-19 pandemic. This positive trend is set to continue into 2025, with the Ministry of Tourism, led by Hon. Rebecca Miano, anticipating further growth in both the local and international travel markets. Efforts by the ministry to attract more visitors and encourage Kenyan residents to explore the country’s attractions are yielding impressive results. There has been a marked increase in the number of people engaging in both domestic and international tourism.

The government is leveraging a diverse range of marketing channels, collaborating with local and international partners, and engaging various tourism stakeholders to reach potential tourists. These efforts aim to highlight the adventure opportunities available in Kenya to travel enthusiasts worldwide. Through the "Magical Kenya" marketing campaigns, the ministry has been promoting some of the country's unique but lesser-known destinations such as Lamu Island, Lake Elementaita, Mau Forest, and Olpajeta Conservancy, showcasing Kenya's vast potential as a premier travel destination.

Tour operators have been pivotal in these marketing efforts, as a significant portion of visitors rely on travel agents for support. Among these operators, Olanka Safaris stands out as a key player in the Kenyan tourism sector. In anticipation of the growing number of visitors, Olanka Safaris has expanded its operations by increasing staff members and adding new partner hotels to its network. The travel agent has also introduced a selection of highly sought-after safari packages to guide visitors in planning their ideal Kenyan adventure.

Operating primarily online, with a main office in Nakuru City, Olanka Safaris has experienced significant growth over the past two years. This success is largely attributed to the exceptional quality of services provided to clients. While many clients initially make their bookings online, referral bookings have significantly contributed to the company’s ongoing growth. Offering a list of customized packages allows travelers to plan their trips well in advance, ensuring a seamless travel experience.

For 2025, Olanka Safaris has curated a list of top Kenya Safari itineraries designed to cater to a variety of travel preferences. These all-inclusive safari plans are aimed at helping travelers make the most of their visit to Kenya. Here are some of the top safari packages offered by Olanka Safaris for 2025:

1. 3 Days Mombasa Holiday SGR Package - Price from: Ksh 17100

This package offers an exciting three-day getaway to Mombasa, travelling with the Standard Gauge Railway (SGR). It is an affordable all-inclusive trip which can be paid in milestone allowing you the flexibility to start paying early without stretching your finances.

2. 4 Days Zebra Plain Collection Masai Mara Safari -Price from: USD 470

A four-day safari experience in the iconic Masai Mara, featuring luxurious stays at the Zebra Plain Collection. Zebra Plains offers tented camps which are in demand from local and international travelers due to the quality of service and the privacy at their facilities.

3. Masai Mara Reserve Group Joining Safari Package -Price from: Ksh 19000

This holiday package is perfect for solo travelers or small groups looking to join others on a Masai Mara Safari.

4. Diani Beach Holiday SGR Package-Price from: Ksh 16000

Experience the pristine beaches of Diani with this all-inclusive holiday package that includes return transport with SGR, return transfers, meals, and accommodations in a beach-front hotel.

5. Kenya Coastal Family Beach Holiday-Price from: USD 215

This is a family-friendly holiday package designed for a memorable coastal adventure, offering activities and accommodations suitable for all ages.

6. 4 Days 3 Nights SGR Beach Holiday Deals-Price from: Ksh 24150

Enjoy 4 days and 3 nights of beach bliss with this 2025 all-inclusive holiday package, combining the convenience of SGR travel with luxurious beach accommodations.